Ealing Trading

Another client who was recommended to approach us, Ealing Trading had a very specific set of requirements for their new website:

  • Minimal imagery
  • A pre-qualification system based on Post Code
  • An intuitive 'AI-like' application form

The site was constructed with a 'trigger' option on the home page that will analyse the users post code and if they live in the correct catchment area, the user will be redirected to the application form. If not, they will be offered a link to an alternative loan service. Once at the start of the application form, the process is very personal with names being added to questions and a significant amount of conditioning coding.

The new site replaced an existing WordPress website, and given the competitive nature of this business we maintained all of the previous URLs to minimise any additonal SEO work that would have to be undertaken.

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