The Brief
The project was a full website renewal and marketing plan. Our client needed a complete refresh from their previous website and one that they could use to drive traffic, build congruent landing pages and embark upon a Social Media campaign to build a mailing list and start to actively promote the project finance business.
Our Approach
There were a number of technical issues that we needed to confront on this project. The site had to not only look good, but also have a number of key sections displayed when the site loads, namely the video and 'Free Consultation' form. We did not want to give any potential prospect a reason to bounce away to a competitors site. In addition we had to redraw SVG files and build links within them as well as constructing a members only 'knowledge base' area that is populated with additional private content to encourage prospects to subscribe to the marketing literature of ACE.
The Result
The website has been received very positively and the landing pages are built and working well. The Social Media accounts have all been updated and are now being regularly populated with content.
