What We Do

Be it a first time website, a new upgraded website or just a update and tweak to an existing website you need to make sure that you address all of the key factors to ensure the website is a success that works for you and your business. It needs to enhance your profile within your industry as opposed to blending in with the majority and being forgotten as soon as your visitors leave your website. Factors such a design, branding, user experience and call to action all play a major part in how effective a website can be, and this doesn’t always mean spending lots of money, it just means investing sensibly and prudently in the things that matter as opposed to being distracted by the bright shiny things that may look good initially but end up providing little of value and worse acting detrimentally towards your overall goal.

Radiant Web will sit down with you and go through every aspect of your next website project, laying out the objectives and desires you have for the project and presenting a complete solution that not only meets your goals, but also addresses all of the technical aspects that we understand and know help. You can rest easy knowing that Radiant Web will deliver the website that you are looking for.

1 second, 2 seconds, 3 seconds? What is the patience level of your visitors before they decide to go elsewhere? Whatever it is, you will not be surprised to hear that it is less than you would hope for. So, if your website is not loading quickly, you need to start looking at ways to remedy this. the brutal truth is that required loading speeds are only going to get quicker and quicker so if you are behind the curve now, it is only going to get worse, and a slow loading website is not only going to be penalised by search engines, but it will also reflect badly in the eyes of your customers, and we definitely don't want that!

The solution is to undertake a speed audit and work out where the problems lie and then work out a strategy to address the issues.

There are two fundamental factors that can affect the load speed of a webpage; the server that hosts the website and the content of the page. Finding a quality hosting location is the foundation for a speedy website and without it, even the most optimized website will struggle to perform well. With hosting addressed, attention can be turned to the content on the web page. Here we are talking about making things smaller and less in quantity, so optimize images, minify JavaScript and CSS, and possibly merge these files as well. Finally install some form of caching solution and you should start to see the results of all your efforts. It is also worth saying at this stage that there is no ‘one size fits all’ solution although some come close. The answer is to test and test and if in doubt, test again, but never ignore speed as if you do, it is highly likely that your visitors will ignore you.

If this all appears to be a bit too technical, then Radiant Web can undertake all of this and lots more to ensure your website is loading at an optimum speed. We optimize sites for desktop, tablet and mobile to ensure that visitors will see your content in a timely fashion no matter what device they choose to use. Your time can now be spent growing your business rather than waiting for it to load.

It’s all about working smarter. Automating your systems to grow and develop your business is one of the key things you should be doing and your website is the perfect tool to use to achieve this. Configured correctly, your website should be your best performing sales tool, and after an initial configuration it should all work automatically. Landing Pages, Lead Magnets, Opt-In Forms, Email Sequences, Scarcity Timers, FOMO. All of these can play a part in your website generating leads, customers, sales and profits for your business. Ensure your website is set up correctly and you will be able to benefit from an automated business growth system.

Radiant Web can configure a complete lead generation system for you and will show you every step of the process so you can replicate it for future marketing strategies. Once set up, you can be confident in knowing that your website is now working as hard as you are to ensure the success and growth of your business.

They won’t bother with my little website. Hackers aren’t interested in my website. It is this level of naivety that hackers thrive on when they get to work. The most important factor to understand is that apart from the high profile news worthy hacks of mainstream websites, the rest are carried out on a completely random basis. Hackers use software that works through IP addresses in a sequential order looking for certain bits of code that clarify how your website is constructed and the versions of the software you are using. Once it finds the combination that it is looking for, the software moves to step 2 where it tries to either inject malicious code into your site or it uses other code to find out the username of the first user set up on your website (which is invariably the administrator) and tries to log into your administrator section by using this username and various combinations of passwords. Unchecked, this process can carry on until your password is eventually cracked and access is made.

Radiant Web will assess your website for potential vulnerabilities and then secure it and close these holes leaving you to sleep easy knowing that your website is safe and secure and doing its job.

Hosting, check. Content, check. Speed, check. Visitors, check. If everything appears to be present and correct on your website but it still isn’t delivering the sales or leads that you expect, then there may be a deeper issues that need addressing. There are a number of technical, and not so technical things that could be happening that could hamper the performance of a website and a website audit is the perfect tool to try and get to the bottom of the issue and find the culprit or culprits.

Having a second pair of eyes look at your website can often highlight things that you had not spotted previously that could be limiting its success. Radiant Web can be those second pair of eyes and in addition can bring additional tests and analyses that can deeper investigate the efficiency and performance of your website leaving you confident in the knowledge that your website is in perfect health to perform.

Contrary to the beliefs of many, your website is a live entity within your business and needs to be treated as such. This means feeding it with content as well as taking good care of it. Websites can fall ill at any time and it is important that you know how to treat the problem to get it back up and running as quickly as possible. As with anything, prevention is better than cure (and quicker and less costly), so investing in a website care plan is an excellent way of ensuring that the health of your website is being monitored and steps are taken on a regular basis to prevent problems rather than waiting for a major issue to arise. A care plan can also expand beyond that of just maintaining good online health. It can also include the additional content that any site and its visitors crave, to turn the plan into a Care and Prosper Plan.

At Radiant Web we can take the headache of keeping your site healthy and potentially flourishing away. We will regularly monitor the performance of your server, your website and its activity to ensure it continues to perform as you require it to with as little or as much input from yourself as you wish.