Remarketing – the adverts that seem to follow your around the internet wherever you go, are an excellent way of keeping the profile of your business in the mind of your prospects and customers.
The beauty of a retargeting campaign is that you are spending money to advertise to people who are already aware of your products and services as they have visited your website in the past and had the cookie installed in their browser. This in theory will make any campaign a much more cost effective solution to grow your sales and profits.
However, it is important to remember that a remarketing campaign may help converting sales, but it will not spread your message to prospects as they will not have the cookie installed in their browser and will therefore not see your adverts.
Radiant Web understand the key criteria for a successful remarketing campaign and effectively mix these campaigns with other advertising campaigns to maximise the promotion of your business.
“Money coming in says I’ve made the right marketing decisions.”
– Adam Osborne
Website visitors who are retargeted with display ads are 70 percent more likely to convert on your website – Criteo