Customer reviews can make or break a business, so it is critical not to underestimate the importance of building up a set of positive, encouraging reviews.
The key to achieving this is for all members of staff to understand the importance of getting reviews and then implementing a strategy that actually achieves this without customers feeling they are being imposed on.
Customer Reviews are all based on numbers. The majority of customers asked will initially say they will leave a review, but ultimately will not follow through with this commitment. The plan therefore has to be to ask more customers to balance off the ratio of reviews to requests.
Radiant Web has proven techniques for improving the ratio for customer reviews and will go through each of them to find out the most appropriate method that will work for each business.
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”
– Jeff Bezos
92% of consumers now read online reviews (vs. 88% in 2014) – Brightlocal